Marketing
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A parallel universe
Since Second Life hit the headlines last year, global brands have been falling over themselves to get a piece of it. Tami Dower sent her virtual alter ego in to see what all the fuss was about.
Marketing magazine – February 2007 |
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Are marketers to blame for fat kids?
As the nation’s collective waistline continues its exponential expansion, it’s marketers who are feeling the squeeze. Tami Dower looks at who is to blame and what’s being done about it.
Marketing magazine – June 2006 |
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The spender gender
Women’s spending power in the past few decades has skyrocketed. But only recently have marketers started to wake up and smell the skinny latte, writes Tami Dower.
Marketing magazine – May 2005 |
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Pushing the boundaries
Being a highly visible, ‘in your face’ medium, outdoor naturally lends itself to cheeky, attention-grabbing campaigns. But how far is too far?
Marketing magazine – August 2004 |
Tourism/travel
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The seven hidden wonders of Down Under
You’ve heard of Uluru and the Great Barrier Reef, but what about Naracoorte Caves or the Grampians? Tami Dower nominates seven ‘alternative’ wonders drawn from every corner of the country.
Welcome To Australia (five-star hotel guest guide) 2006-7 |
Law
Fast food marketers spared the force of law
The National Obesity Task Force has stopped short of regulating fast food advertising but the global outcry against marketing to children is getting louder. Partner Peter O'Donahoo and Articled Clerk Tami Dower report.
Focus Food (Allens Arthur Robinson publication) – March 2004
'Booze biscuits' spark public outrage
Arnott's controversial new alcohol-laced biscuits have become a focus of political scrutiny. Partner Peter O'Donahoo and articled clerk Tami Dower highlight some of the regulations applicable to the advertising of alcoholic products.
Focus Food (Allens Arthur Robinson publication) – March 2004
Damage control: The art of effective crisis communication
In the wake of the Pan Pharmaceuticals product recall, Partner Annette Hughes and Articled Clerk Tami Dower discuss the importance of having a crisis communication plan.
Recall (Allens Arthur Robinson publication) – June 2003
Lifestyle/general interest
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Bibliomania
Victorian Lifestyle Property – Oct/Nov 2003 |
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Port Fairy Folk Festival: 25 Years On
Victorian Lifestyle Property – Dec/Jan 2002 |
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A burning ambition
Herald Sun – 1995 |
